← Video Production

Brief, Idea and Audience

16 min

What this lesson is for

Know what the video must achieve before picking up a camera.

What it covers

  • What is it for, who watches, what should they do
  • Length by platform
  • Agreeing the brief in writing

What to do with this

Work through the points above using the suggested resources on the course page, and bring anything you could not follow to the course discussion. Your instructor reads it.