What Content Writing Is

Video coming soon. The recording and full written notes for this lesson are still being produced. What is below is the lesson outline, which tells you what it covers and what you should be able to do afterwards.

What this lesson is for

Understand the job and its standards.

What it covers

• Content, copy and journalism compared
• Writing for a busy, sceptical reader
• Who the client is really trying to reach

Before the video is ready

Work through the points above using the suggested resources on the course page, and bring anything you could not follow to the course discussion. Your instructor reads it.