Market Research
20 min
Video coming soon. The recording and full written notes for this lesson are still being produced. What is below is the lesson outline, which tells you what it covers and what you should be able to do afterwards.
What this lesson is for
Find out what is true rather than what you hope.
What it covers
- Desk research and primary research
- Sizing a market from the bottom up
- Citing sources so a reader can check
Before the video is ready
Work through the points above using the suggested resources on the course page, and bring anything you could not follow to the course discussion. Your instructor reads it.