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Digital Marketing
Learn to market a business online — search, social, content, email and paid ads — and to prove what your work earned. Built for Pakistani businesses and freelance clients.
Information TechnologybeginnerNVQF Level 212 weeks
Aligned to the NAVTTC curriculum. The syllabus follows NAVTTC's published curriculum for this trade. The course itself is not NAVTTC-accredited, and the certificate is issued by Hunarsaaz.
- Who this is for
- School and college leavers looking for a first skill that earns, small business owners who want to sell online themselves, and anyone moving into freelance work. Suitable for complete beginners.
- What you need first
- None beyond basic computer use — opening a browser, typing, and managing files. A laptop or desktop with a reliable internet connection is needed for the practical work; a phone alone is not enough.
What this course sets out to do
- Explain how the digital marketing channels fit together, and when each one is the right choice.
- Plan and run campaigns on search, social and email against a stated goal and budget.
- Write and design content that a specific audience will actually read and act on.
- Measure results with analytics, and report honestly on what worked and what did not.
- Find and keep paying clients as a freelancer or in-house marketer.
What you will be able to do
- Audit a website or page and list what is stopping it from converting visitors.
- Build a keyword plan and apply on-page SEO to a real site.
- Set up, run and optimise a Google Ads search campaign within a set budget.
- Produce a month's social media content calendar and the posts to fill it.
- Write email sequences that get opened and get replies.
- Read Google Analytics and Search Console, and turn the numbers into a client report.
- Price your work, write a proposal and deliver a campaign end to end.
What you will cover
8 modules · 33 lessons
- What Is Digital Marketing?Preview15 min
- The Digital Marketing Ecosystem18 min
- Traditional vs Digital MarketingVideo coming soon12 min
- Understanding the Digital Consumer20 min
- Module 1 Quiz — Foundations
- Assignment 1 — Buyer persona and channel plan
Where this can lead
- Digital Marketing Executive
- Social Media Manager
- SEO Executive
- Paid Ads (PPC) Specialist
- Content Marketing Assistant
- Email Marketing Executive
- Freelance Digital Marketer on Upwork or Fiverr
- Marketing support for a family or small business
These are the roles the skills apply to. Hunarsaaz does not guarantee employment.